Privacy Policy

This Privacy Policy explains how Selective Pay (“we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit our websites, contact us, or use our services. It also describes your privacy rights and how to exercise them. 

Quick Summary

What we collect

Contact details, business information, site usage (via cookies/analytics), and information you submit in forms or during onboarding. If you apply for merchant services, we may collect additional verification information (e.g., EIN, banking details) to comply with legal and risk requirements.

How we use it

To provide and improve services, communicate with you, process applications and payments, secure our systems, comply with laws, and market where permitted.

    Your choices

    You can opt out of marketing, manage cookies, and exercise access, deletion, correction, and other rights described below.

      1) Scope & Roles

      This policy applies to personal information we process about visitors to our websites, prospective and current customers, vendors, and other business contacts.

      Controller vs. Processor. For our website and marketing activities, we act as a controller. When we process payment-related data on behalf of our merchant customers (for example, via gateways or virtual terminals they use), we act as a processor/service provider. In those cases, the merchant’s privacy policy governs and requests should be directed to the merchant; we will assist them as required by law or contract.

      2) Information We Collect

      Information you provide

      • Contact and business details (name, email, phone, company, role).
      • Communications and content you send us (support requests, surveys, interviews).
      • Forms and onboarding data (e.g., if you apply for merchant services: owners/officers, EIN/TIN, bank account details for settlement, identity verification documents).

       

      Information collected automatically

      • Device and usage data (IP address, browser type, pages viewed, referring/exit pages, timestamps) via cookies, pixels, and analytics tools.
      • Approximate location derived from IP address.

       

      Information from third parties

      • Lead sources and referrals; public databases and business networks.
      • Fraud‑prevention and identity‑verification partners (e.g., bank verification, sanctions screening, credit and risk checks where permitted).

      3) How We Use Information

      • Provide, operate, and improve our services and websites.
      • Process applications, onboard merchants, and pay out settlements.
      • Communicate about accounts, security, updates, and marketing (where permitted).
      • Detect, investigate, and help prevent fraud, abuse, and security incidents.
      • Comply with legal, regulatory, and tax obligations (e.g., KYC/AML).
      • Create de‑identified or aggregated data for analytics and reporting.

      4) Legal Bases (EEA/UK)

      Where GDPR/UK GDPR applies, we process personal data under these legal bases: (a) contract performance; (b) legitimate interests (e.g., securing our services, improving websites, marketing to business contacts); (c) legal obligation; and (d) consent where required (e.g., certain cookies/marketing).

      5) How We Share Information

      • Service providers/Processors that support our operations (hosting, analytics, CRM, payment gateways, identity verification, communications, support).
      • Affiliates for business operations consistent with this policy.
      • Business transfers (merger, acquisition, financing, or sale of assets).
      • Legal and safety compliance (to enforce terms, protect rights, respond to lawful requests).
      • With your direction or consent.

      Sale/Share for cross‑context behavioral advertising. We do not sell personal information for money. We may engage in limited sharing of online identifiers with advertising or analytics partners for measurement or interest‑based ads. Where required, we treat this as a “sale”/“share” and offer opt‑out choices.

      6) Cookies & Tracking

      We use necessary cookies to make the site work and optional analytics/advertising cookies to understand performance and improve our marketing. You can manage preferences via our Cookie Policy and the cookie banner’s settings.

      • Analytics (e.g., site usage, pages visited, referrers).
      • Advertising (e.g., retargeting, frequency capping) where enabled.
      • Do Not Track/Global Privacy Control (GPC): where required by law, we treat GPC signals as a request to opt out of sale/share.

      7) Data Retention

      We retain personal information for as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements, resolve disputes, and enforce agreements. Retention periods vary by data type and legal obligations.

      8) Security

      We implement technical and organizational safeguards designed to protect personal information, including encryption in transit, access controls, and employee training. No system is perfectly secure, but we work to continually improve our security program. Payment card data is handled in accordance with applicable card‑brand rules and industry standards.

      9) Children’s Privacy

      Our websites and services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children.

      10) International Transfers

      If you access our sites or services from outside the United States, your information may be processed in the U.S. and other countries with different data protection laws. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for such transfers.

      11) Your Privacy Rights

      Depending on your location, you may have rights to request access, correction, deletion, portability, restrict or object to processing, withdraw consent, and opt out of targeted advertising, sale, or profiling. We will not discriminate against you for exercising these rights.

      How to Exercise Rights

      Submit a request at Your Privacy Choices or email admin@selectivepay. Include your name, email, the request type, and your state/country. We may need to verify your identity (e.g., by confirming control of your email).

      Authorized Agents & Appeals

      Where permitted, you may use an authorized agent; we may require proof of authorization. If we deny your request, you may appeal by replying to our decision with “Privacy Appeal.” If unresolved, you may contact your local regulator.

      Opt‑Outs

      Opt out of marketing emails using the unsubscribe link. For cookies and targeted advertising, use the cookie banner, Do Not Sell or Share My Personal Information (where applicable), or send a GPC signal in your browser.

      California (CPRA) Notice

      We provide the disclosures required by the California Consumer Privacy Act, as amended by CPRA, including categories of personal information collected, sources, purposes, and disclosures for business purposes. We do not sell personal information for money; where our use of analytics/advertising cookies constitutes a “sale” or “share,” you may opt out via the links above. Sensitive personal information (e.g., SSN, driver’s license) is collected only when necessary for merchant onboarding and is used/retained consistent with the CPRA’s limited purposes; you may request to limit certain uses where applicable.

      Colorado / Connecticut / Virginia / Utah

      Residents of these states have rights similar to those above, including the right to opt out of targeted advertising, sale, or profiling in furtherance of decisions that produce legal or similarly significant effects. Use the links above to exercise choices or send a GPC signal.

      EEA/UK

      You have GDPR rights including access, rectification, erasure, restriction, portability, and objection (including to direct marketing). You may also lodge a complaint with your local supervisory authority.

      12) Changes to This Policy

      We may update this policy from time to time to reflect changes to our practices or applicable laws. We will post the updated version and revise the “Last updated” date. Material changes will be highlighted on this page.

      13) Contact Us

      Questions or requests? Contact us at admin@selectivepay or by mail: Selective Pay — Attn: Privacy, [Insert Mailing Address].

      If you are an end customer of a merchant that uses Selective Pay, please contact that merchant directly for privacy requests related to your transactions. We will assist the merchant as required.